In September of 2015, Morgan Stanley unveiled their new Times Square LED spectacular. Manufactured by Daktronics - the new displays feature more than 12 million LEDs and 281 trillion colors, the digital canvas of displays broadcast exciting content, featuring Morgan Stanley’s people, insights and data visualization snapshots presenting what’s happening in financial markets throughout the world.

In 1995, Daktronics helped Morgan Stanley install their original and iconic Poulin-Morris designed displays. At the time the LED technology was state-of-the-art. Over the next 20 years, the company’s trademark tri-color and monochrome LED tickers became a Times Square fixture and was recognized as one of the Society of Experimental Graphic Design’s “40 Greatest Moments in Environmental Graphic Design.” Now, two decades later, Morgan Stanley again reached out to Daktronics wanting to transform and modernize their iconic building’s digital displays to better fit the Times Square video technology of today. Through visionary design and creative content, the new super LED video system has modernized the financial services corporation’s appearance without any actual building renovation. The displays vibrantly transform the site, bringing a new energy and refreshing look to the location while also opening up new, innovative options for Morgan Stanley branding and promotion. With more than 6 million pixels, 12 million LEDs and 281 trillion colors, the digital canvas of displays broadcast exciting content, featuring Morgan Stanley’s people, insights and data visualization snapshots presenting what’s happening in financial markets throughout the world. Morgan Stanley’s new Times Square spectacular serves as a testament of what maintaining decades of customer satisfaction and confidence can truly achieve. And proves how a visually stimulating design can be realized when technology and content are carefully and thoughtfully combined. Our LED video engineers routinely work in partnership with industry colleagues to produce display solutions that transform environments all over the world. This landmark project was a culmination of years spent in a close, hands-on collaboration between Morgan Stanley and Daktronics.

Details

Building or project owner : Morgan Stanley

Descriptions

Participatory architecture & urban interaction

Mediacredits