The world's longest architecturally-integrated LED media façade uses over 8,500,000 lights to surround Taman Anggrek (English translation: "Orchid Garden), a luxury shopping mall and mixed used development located in the heart of Jakarta. The results are breathtaking.
For this 2010 commission, StandardVision was tasked to design a digital skin to wrap a mixed-use development to take advantage of its prime location intersecting two major highways. The client wanted the installation to serve as a massive digital canvas on which to display public art on a grand scale. The design challenge was to provide a face-lift to a 15 year old development via the creation of the world’s longest LED media façade, stretching 25 meters in height and over 354 meters in length, winning recognition from the Guinness Book of World Records. The media façade covers over 28,447 square meters. The design solution involved the creation of a screen combining both high and low resolution display areas, with 28,152 aluminum “blades” (each approximately 2.5 meters in length, which, if placed end-to-end would span almost 70 kilometers), into which were fitted over 8,500,000 LEDs, providing horizontal image resolution of over 3,000 pixels. The media façade is situated approximately 15 meters above the ground and can be seen by hundreds of thousands of people each day. The project took 16 months to realize, from initial commission to final testing, with operation commencing December 2011. The content plan calls for public art to be showcased on the entirety of the lower resolution portions of the screen, with advertising featured on the smaller, high resolution sections.
Building or project owner : The Mulia Group
Architecture : The Mulia Group
Project artist/ concept/ design/ planning : StandardVision
Light design : StandardVision
Light hardware (LED hardware) : StandardVision
Lighting control software : StandardVision's proprietary software, utilizing SEDNA Presenter scheduling software.
Project co-ordination : The Mulia Group and StandardVision
Facade type and geometry (structure) : Free-standing steel structure holding 28,152 extruded aluminum LED blades within a modular framed system.
Kind of light creation : Custom LED RGB video displays, with both high and low resolution display areas.
Resolution and transmitting behaviour : High resolution display areas are calibrated to operate day and night displaying motion video and art imagery. Low resolution display areas are calibrated to operate from dusk to dawn displaying motion video and art imagery.
Pixel distance : High resolution display areas have a pixel pitch of 42mm x 42mm. Low resolution display areas have a pixel pitch of 166mm x 166mm.
Luminace : High resolution display areas have a brightness of 6,000 nits. Low resolution display areas have a brightness of 600 nits.
Urban situation : Viewing angles of 50 to 120 degrees. Minimum viewing distance is 15 meters (as pedestrians walk under the façade). The media façade can be seen from more than 10 kilometres away.
Description of showreel : Video art and generative art from local and international artists, as well as advertising.