Provide a strong visual identity by adding technology integrated to the architecture of the shopping mall building.
Archigestion tasked us to create a multimedia solution for its new shopping center Rosa Center located at Playa Paraiso in the Canary Islands. The intervention tried to enrich the building and to provide a strong visual identity by adding a multimedia installation integrated to the architecture of the building.
Our client Archigestion tasked us to create a multimedia solution for its new shopping center Rosa Center located at Playa Paraiso in the Canary Islands. The intervention tried to enrich the building and to provide a strong visual identity by adding a multimedia installation integrated to the architecture of the building. In the early stages of the project, we worked jointly with the architecture and the property to develop concept and designs. We created a concept whose focus was producing a warmer environment when the sun sets, trying to generate an explosion of light and colour embracing everything. It is specially remarkable the need of the property to give visibility and a strong identity to a shopping center located in a newly developed area and away from the center of the village. The formal design of the proposal consists of the placement of 150 led strips along the roof of the building. The lighting design allows us to create and pro- gram a dynamic show that gives an identity when covering the building and its façade with light and colour. The visual set is completed by an impressive double-sided totem that welcomes guests to the shopping center and it is also used as a large format visual support. With a surface of more than 40 m2, the totem allows us to generate customized creative content with great visual richness. Together with the cover they become the iconic points of the center and refine the visual design of the space. A wide range of unique and customized creative-content were created for the installation. In fact, contents were created as a branding extension of the shopping center and are inspired by the elements that shape these volcanic islands. The narrative is built upon the four elements: earth, water, fire and air. Its story consists of the growth of a rose spreading energy throughout the cover. We worked on two versions adapted to night/day modes for an optimum performance and to create the appropriate mood according to the time of the day. In the sunny hours, clips use contrasted colours and clearer shapes. In contrast, at night time a minimalist aesthetic is used as well as less contrasting colours. The final result tries to achieve the purpose of providing the building with an unique and differentiated visual identity.
Building or project owner : Archigestion
Project artist/ concept/ design/ planning : Instronic
Structural engineering : Publexcan
Facade design : Instronic
Facade construction : Instronic
Light hardware (LED hardware) : Binzpire
Lighting control software : Madrix
Project co-ordination : Instronic
Membrane skin : Butyral licked glass
Interaction design/ programming : Instronic
Kind of light creation : RGB led
Pixel distance : 8mm