Daktronics Video Displays to Help LAX "Transform the Travel Experience"
Los Angeles International Airport (LAX) Installs over $20 million Daktronics Integrated Environmental Media System
Daktronics delivered and installed over $20 million of cutting-edge architecturally integrated indoor video displays at Los Angeles International Airport (LAX). The customized Daktronics integrated environmental media system is architecturally integrated with the building and original content was developed for the displays to engage, entertain and inform passengers as they move through the airport’s new Tom Bradley International Terminal (TBIT). Building upon the thematic elements of travel, the content shown on these high-resolution displays helped fulfill the airport’s goal of “transforming the traveler experience.” While promoting the LAX host brand as the creative capitol of the world, the integrated display content also includes the opportunity for sponsor messages as part of the creative content display.